About the Intelligent Choice Award™
The Intelligent Choice Awards™ are one of the few awards that are truly driven by consumers, are independent and unbiased. You can't nominate yourself for an awards, only your customers can do that.
To formulate the award winners real consumers vote for the company that has the best product, the best service or which gives the best overall satisfaction.
The research is carried out by Consumer Intelligence, one of the UK’s leading Market Research companies and is carried out in accordance with Market Research Society Rules.
Consumers of various different products and services are invited to comment about the people who sell those services to them. The research is not sponsored by any of the companies and all consumers are asked the same questions about their providers.
The panels of consumers are drawn from consumers who register with Consumer Intelligence and it’s research partners.
The awards are calculated over a number of months. This method is deemed fairer as it evens out any peaks and troughs and rewards consistency of performance. To be eligible for an award, an insurance company must have received at least 100 customer survey responses.
In every award category, each consumer marks their current provider out of 10 where 10 is the highest score and 1 the worst. An average score is calculated for each company and the providers ranked in order. The award is given to those companies whose customer ratings place them in the top 20% of providers for each category by product.
Once a company has attained the required level, they may use the Intelligent Choice Award™ and logo until such time as their performance rating drops below the required standard ie. it is not time sensitive. Consumer Intelligence keeps companies regularly appraised as to their performance and standing so that action can be taken if required.
There is no charge for the Intelligent Choice Award™; it is given to those companies that consumers feel offer a high level of quality. The CI name, logo and award logo may be used in advertisements and promotions but it is part of the agreement that CI see all such promotional material before it goes into the public domain. Non adherence to this policy may result in the right to use the CI name and logos to be withdrawn.
