Research Services
Actually, it’s not about our products and services. It’s about what you get from them.
Whether you’re involved in acquisition, retention, promotion, pricing, insight, research, you will benefit from the answers we can provide. For example, you can find out . . . .
What consumers think of your proposed new product /service/ price change
What consumers think of your proposed new TV advert/ poster/ take one/ direct mail piece
What promotions your competitors are running - call centre/ web site / direct mail/ TV
How your call centre/ web site/ customer service compare to the competition
What consumers think of your web site - look/ feel/ usability/ product availability
How consumers perceive your company/ service/ product offering/ prices
If consumers’ experience matches their perception
Who consumers consider your closest competitors
What consumers like/ dislike/ about their current supplier
How your prices compare with the rest of the market
How your prices stack up against your closest competitors
Where and how much you could change prices to increase sales/ market share/ profit
What your competitors’ customers like/ dislike about their current supplier
Who your customers are, how they are different
Who you are competing against for specific products/ market segments
How you can make more profit without dropping conversion rate and sales
Which competitors your new customers are coming from
What makes consumers chose you and not them. And vice versa
How long new acquisitions are likely to stay with you
What customers think of your marketing output
What customers really think about your company/ brand/ product/ service
What customers like/ dislike/ want to see changed about your products/ service/ company
What other products would your customers buy from you
Whether customers would recommend your company/ products/ service
What customers consider the key criteria for renewing/ leaving
Which competitors your customers go to when they leave
What were their real reasons for not staying with you
The answer to any one of these could make your business a lot of money. And get you promoted.
Contact Andy Akerman at andrew.akerman@consumerintel.com or call direct on 0117 317 8183.
